Inner Circle

Loyalty is…

Celebrating Golden Circle’s fifth anniversary.

Loyalty is…

We are turning five! In celebration of Golden Circle’s fifth anniversary, we have launched a new global initiative called #LoyaltyIs. From December 2015 through May 2016, we will roll out industry-leading programme benefits, new partnerships and exclusive offers while engaging fans around the question of what loyalty means to them and giving away five million Golden Circle Award Points.

The #LoyaltyIs campaign microsite will feature stories from guests, employees and five cultural influencers. From 14 December 2015 to 7 March 2016 a video, from each of the five influencers, will air every three weeks to share his or her story and ask followers to share theirs. Fifty winners will be selected for every round and each will receive 20,000 GC Award Points (equivalent to US$2,000). On top of that, one grand prize winner will be chosen and treated to a memorable Shangri‑La experience.

To enter the contest, Golden Circle members and fans can share a photo, video or simple statement on Facebook, Twitter, Instagram, Weibo and WeChat about what loyalty means to them while tagging @ShangriLaHotels and adding the #LoyaltyIs hashtag. Participants can also enter directly at Kick starting the first round of the contest is Voice of China contestant Zhang Heng Yuan’s video, “#LoyaltyIs The Sound of My Dreams”, which will debut on 14 December 2015.

For details of the campaign’s contest and fabulous offers, go to


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