Inner Circle

Slick Revamp

Shangri-La.com offers inspiring photography, faster reservations and greater connectivity

Slick Revamp
 

Shangri-La Hotels and Resorts’ revamped website allows travellers to experience the world’s most enchanting destinations before their journey. The launch is part of an exciting line-up of digital and social initiatives to be rolled out over the year, enhancing the online experience for guests when making and managing bookings, and connecting and sharing through social media communities. 

Visitors will be taken on visual journeys that bring the hotel and destination to life through imagery of the setting, food, services and facilities. The images featured on the new website were carefully selected to illustrate the character of each hotel and reflect the romance of travel and Shangri-La’s heart-warming service. Each individual property page now features a “Your Shangri-La Story” section, which transports travellers to the hotel and destination through a compelling narrative.

To celebrate the sharing of the group’s best photography, Shangri-La is encouraging travellers to share photos that tell a story about cities they are in through the “#LoveTheMoment” Instagram initiative. During the initiative’s two themed phases, travellers will have the opportunity to share their photos that capture the places and food they experience.

The new website features a user-friendly booking engine that was tested by Shangri La.com users for four months to help ensure a more convenient confirmation process.  For travellers who prefer to access information on-the-go, fully optimised mobile versions of the site have been created for iPhone, Android and Blackberry users.  

To make bookings easier and more convenient for frequent travellers, Shangri-La will launch a mobile application for iPhone and iPad users at the end of June.  The application will allow travellers to find a Shangri-La hotel, book their stay, and access all the latest offers.  It will also let members of Shangri-La’s guest recognition and rewards programme Golden Circle manage their accounts with ease.

Visit the new Shangri-La.com now.

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